We pitched a few simple interactive playable ad ideas to Uber and they agreed to give it a shot, inturn I created Uber's first interactive mobile ad. The result was the ad you see below. A simple endless-runner type game in which you are an Uber black car with the objective of collecting surge tokens, while dodging hazardous taxis. I conceptualized, coded, and created visual assets for the ads.
The first ad was EXTREMELY successful, and we learned a lot about how the users interact with the ad by way of event logs. It was attributed for close to 2 million first trips purchased. Uber went through a rebranding, so I recreated the ad with the newer assets which you can see below.
The last ad I'll highlight here was directly requested by Uber. They just released an updated version of their app, and wanted an interactive ad that highlighted all the new features that were just released. They showed me some examples of the visual aesthetic of the new campaigns and the ad below was the final product.
Machine Zone - Interactive Mobile Ads
I worked with Machine Zone for a year to create a variety of different interactive playable mobile ads which drove millions of new downloads. I worked to create, edit code, and use existing assets and create new assets within each one of Machine Zone's games' particular style. Below are examples of Instructions, Gameplay, and CTA screens of a classic playable ad I created.
I created different visual iterations for each interactive ad template. Below are some of the seasonal and between game styles. Each style was strategically launched to coincide with holidays, and other high install driving periods.
Below are some examples of a few more ads I created for the client.
Doctorside Health Monitoring App
I worked with Evolko to help redesign the UI for their app and workout a few kinks with the UX. For the Health feed. which can be seen below on the upper left, the main challenge was to create a visual way to sort out the different times of items that could be sent/received, as well as being able to visually separate the urgency of each item. Beyond that, the team at Evolko felt strongly about the necessity of a patient dashboard that included an easily accessible navigation allowing the user(Doctors) to easily access the items they need to do their job effectively. The remaining screens below are a few of the different segements of a the aformentioned patients dashboard screen.
For this project I created several screens to help promote products through a "Snap'N'Pair" process, in which the app utilizes the smartphone's camera to scan wine bottles and recommend food pairings with the bottle that is scanned. The designs also needed to stay inline with the Barefoot Winery brand's standards.
Another part of this project included quizzes for wine recommendations. The user would select a quiz level or type and answer a series of questions to determine which line would be best for the user.
Physical Therapy App - BlueJay PT
The main focus was to create a simple way to guide the patient(user) to create and use their own physical rehabilitation exercise program, or connect with physical therapist's to guide them through the physical rehabilitation process. I organized the features that I thought were the most prominent and placed them as the main navigation bar buttons. For the exercises I created a simple filter system to guide the user to find the appropriate treatments easier. You can download the app on iOS and Android.
After refining the experience of exercising and connecting to physical therapists for mobile devices I then transferred the designs across another of platforms. Below are the iPad reiterations.
For Physical Therapists
The Therapist side of the App required a bit more data visualization. The main focus was to give physical therapists a way to do their job easier and better. I did that by giving them an intuitive way to manage all their patients, as well as manage specific patient's rehablitation. The product interacts with the patient side and is available for iPad and on the web.
I redesigned BlueJay Mobile-Health's company website. I focused on their current product as the main focus of the website's design. Since the product had two dynamically different users I designed the websites layout with that in mind. Below is the homepage layout.
Below is the physical therapist's page.
Below is the patient's page.
For Saebo's incredible therapeutic devices I've created a virtual marketplace within an iOS framework, with the main goal of exhibiting said groundbreaking devices. I also fashioned the rest of the app to be branded similarly to the colors and styles maintained by Saebo.
COPD App - Lung Flute
This design centered around the daily needs of COPD patients. I designed a daily agenda where patients can add/edit their schedule, as well as receive prescribed agenda items from their doctor through the app.
A lot of the care that is required to document the care of a COPD patient is through questionnaires, so I also constructed simple survey processes to gauge a patient's progress and conditions meant to fall within ResearchKits framework.
Documentary Film - Land of Pygmy, Land of Gorilla
The task at hand was to create awareness for a documentary film in order to educate the masses about an overlooked and misfortuante situation in Uganda. In order to bring awareness to the film I designed a website, a poster, flyers, surveys, and other marketing materials. There is a published book of my research and design on this in San Francisco States University's library.
Wall Mural in the Fillmore district of San Francisco. The mural was around 9' high and 15' long